PICTURES / WORDS

/

TU-LA was an extravagant gift and clothing boutique in Indianapolis. Working with the shop’s creative director, we developed an identity that was a reflection of the eccentric look and feel of the store’s interior. The identity features a collection of images provided by the creative director as well as additional found illustrations and handwriting samples. We designed an extensive collection of collateral materials that included multiple stickers, signage, assorted business cards, post cards, envelopes and sales forms.